Descended From Odin brings new events to JORVIK Viking Festival 2019

A new sponsor is set to reach new audiences for February’s JORVIK Viking Festival, with extra events added into the programme including a major new music event and a Norse tattoo artist. 

2019 JORVIK Viking Festival, which runs from 20 – 27 February 2019.  Working in partnership with the festival team, Descended From Odin is organising a concert called ‘The Jorvik Takeover’ at York Barbican on Thursday 21 February, headlined by Danish artist Myrkur.  Myrkur will bring her incredible Folkesange set to the stage, as part of an evening of Norse-inspired folk music and storytelling, supported by folk rock group, Nytt Land.  Sean Parry of Sacred Knot Tattoo will act as ‘Skald’ for the evening, weaving Norse sagas around the evocative music.

“We love the work that JORVIK Viking Centre does, and the broader work of York Archeological Trust as it fits so well with our mission to tell the story of the Norse people and gods, and the impact of the Viking age on world history.  When the chance arose for us to show our support, we were straight there – our network of contacts will bring an entirely new audience to York, and where better for Myrkur and Nytt Land to perform than at this annual celebration of Norse culture in the capital of Viking Britain,” comments Tarran Huntley, founder of Descended From Odin.

Having created a number of t-shirt designs for Descended From Odin, internationally-renowned tattoo artist, Sean Parry and his team from Sacred Knot Tattoo in Manchester will be joining the festival, offering visitors a permanent reminder of their visit.

“We’ve been incredibly successful at bringing a family audience, and indeed, key experts from the academic world, to York, but there really is an explosion of interest in Norse culture led by adult-focused TV series like History’s‘Vikings’.  Our sell-out concerts for Einar Selvik in previous years show that we can attract visitors in their 20s and 30s with the right events, and the expertise that the Descended From Odin team brings to the table will further broaden the appeal of one of York’s largest festivals,” comments Gareth Henry, who organises the festival for York Archaeological Trust.  “Last year, we brought 60,000 visitors to York – we believe this partnership will help further boost these figures.  We are very grateful to City of York Council for supporting this concert as one of their concessionary days.”

Fans of Descended From Odin’s website will be able to see some of their team live and in the flesh at one of the most popular free events during the JORVIK Viking Festival – Strongest Viking Competition, which takes place on Saturday 23 February, this year in the larger venue of St Sampson’s Square.  They will be taking part in feats of strength in between rounds of the Strongest Viking.

For more information on JORVIK Viking Festival, please visit  Tickets for the Jorvik Takeover concert are available now from priced at £45.65 (seated and standing tickets are available).




Notes to editors:

A selection of photographs from the 2018 JORVIK Viking Festival, along with the launch image for the 2019 Festival, are available for immediate download from

JORVIK Viking Festival is organised and funded by York Archaeological Trust, an independent educational charity which investigates the past for the benefit of present communities and future generations.  According to Visit York, over 63,000 visitors attended the 2018 JORVIK Viking Festival, bringing £6.6m into the local economy.


About Descended From Odin

A sustainable clothing company for wanderers and warriors, based in the heart of the former Viking occupied England (Newark). Our mission is to tell the story of the Germanic & Norse peoples & gods and to educate on the impact of the Viking age on world history.

We use only natural or recycled materials and hand craftsmanship whenever possible. We don’t use plastic packaging and never will.

10% of profits from all our sales go to environmental charities to honour the earth, our ancestors and the gods. Our connection to the natural world and each other gives us our strength; for the earth is fertilised with our blood.


For further media information or photographs, please contact:

Jay Commins, Pyper York Limited

Tel: 01904 500698


Leave a reply